Hi Michael, I do read your stuff and get your emails. Yes, I believe I used the Nike example, but I also provided the link for the source directly in the article, just like you did. Yes, these ideas are not mine or yours; they belong to everyone, similarly to how a lot of your writing comes from Roger Martin who I quoted at the top of the article. I think this is the purpose of knowledge sharing, no one owns knowledge/ideas. Thanks for reading and I look forward to reading more of your stuff.